It's a no brainer and it should be done. Were you familiar with Pacific Standard? Beautiful magazine with textured cover stock and heavy inside stock. Great journalism. No ads. As the Advertising Manager of the Daily Nebraskan at UNL, we often repeated to the news staff, "No Ads, No Paper"! Thanks for the read. They need to do something to help us get at least a few pennies from the external audience. Of course if every article wasn't about Medium itself, but that's another rant!